In Quiet Glory: ISRO, DRDL & NDDB, Institutions That Shine Without Shouting


There are some institutions in India whose accomplishments are so profound, and their culture so rarefied, that even attempting to describe them feels like carving one's initials into the face of a granite mountain—audacious and perhaps unnecessary. And yet, now and then, the spirit compels expression, if only to pay homage to those few luminous outliers that shine in our national landscape otherwise muddied by mediocrity. In a country where governance is often held hostage by self-serving civil servants, public sector undertakings trudge along saddled by an army of uninspired managers, engineers and accountants, academia is adrift in a sea of average professors, research is plagued by dispirited scientists, and the Indian Railways still lumbers on like a feudal relic—it is these islands of excellence that blaze like beacons in the fog.


In recent months, I had the good fortune of being invited to speak on Atmanirbhar Bharat and transformational innovation by the National Dairy Development Board (NDDB) in Anand and the Defence Research and Development Laboratory (DRDL) in Hyderabad. Earlier, I had addressed the Defence Research & Development Organization (DRDO) in Delhi on their Technology Day. It felt a bit like taking coal to Newcastle— what could someone like me — a regular railwayman who just happened to lead a team building a novel train — really have to say to a group of such brilliant minds? Whatever I may have imparted was incidental; what truly mattered was how much I gained—these encounters brought me face-to-face with institutions that breathe excellence.


At several of these events, I was also fortunate to interact with some of the outstanding minds from the Indian Space Research Organization (ISRO)—those who helped script India’s lunar and Martian odysseys through missions like Chandrayaan and Mangalyaan. These were not ordinary meet-and-greet affairs, but immersive moments where one glimpsed the quiet steel behind India's cosmic aspirations.


Having spent a lifetime trudging through the slush of Indian bureaucracy, I am intimately familiar with its peculiar pathologies—lethargy dressed as deliberation, turf wars masquerading as institutional rivalry, verbosity elevated to virtue, and the ever-looming fog of status quoism. It is against this tired, over-familiar backdrop that institutions like ISRO, DRDL/DRDO, and NDDB appear not merely exceptional—but near-mythical.


And yet, the men and women who steer these institutions are not seekers of limelight. Despite placing India in the firmament of global technological achievement, they remain models of quiet resolve. Whether it is the Mecca of missile systems crafting instruments of war with divine precision, ISRO unfolding the nation's galactic dreams with moon-kissed landings and Martian handshakes, or NDDB gently powering a white revolution that turned villages into self-sustained communities—what binds them all is their refusal to beat their own drums.


So, what makes them different?


Is it that these organizations have been spared the tentacles of Indian babudom—a beast that feeds on the host but never nourishes the purpose of its existence? Certainly.


Is it their culture? That elusive, all-important culture of “how things are done here”—how people are treated, how work is approached, how crises are navigated. Culture is not written down—it is passed on, like folklore—through stories, behaviors, and above all, by watching how leaders lead. These institutions have inherited and nurtured a robust culture, handed down by visionaries like, to name a few, Dr. A.P.J. Abdul Kalam, Dr. Satish Dhawan, and Dr. Verghese Kurien. Absolutely.


Is it the quiet pride they carry—devoid of arrogance? A noticeable integrity and openness? Spaces where young and old are both heard, where ideas are tested, where leaders listen more than they preach, and where honesty isn’t ornamental but operational? Unquestionably.


Or is it that merit is not a ceremonial word but the engine of action?


Perhaps it is all of this—and more. I do not claim to have cracked the code. I am no management guru. My insights are those of a curious outsider, charmed and puzzled by the rare blend of discipline and imagination, of rigour and commitment. But one common trait stood out above all else, and it deserves a spotlight.


Their humility.


It is staggering. What I first mistook as magnanimity in welcoming someone like me—an outsider with a merely a modest railway tale—turned out to be simply who they are. They wear their accomplishments lightly, like a shawl of soft wool, never as a crown of gold. Their campuses do not hum with self-importance; they pulse with quiet purpose.


It is a refreshing contrast to the relentless noise elsewhere. We are otherwise bombarded by a ceaseless din of self-congratulatory hype. Announcements precede action. Pilot projects are flagged off before prototypes exist. Acronyms are invented before blueprints are drawn. Vanity routinely masquerades as vision. In contrast, these institutions follow what one might call institutional dharma—they do not chase headlines, they create them. Their press releases follow achievement, not precede it.


They do not rise in pretentions and claim that our Vande Bharat is the equal of Japan’s Bullet Trains, whose legacy spans more than half a century. They do not declare our layout of concrete strips superior to the American interstates. They do not shout from rooftops that they have bettered NASA or outpaced the THAAD or Arrow systems, or boast about building the world’s greatest dairy economy, even as they help other countries replicate our Operation Flood and rural rejuvenation.


These men and women are not powered by applause or social media trends. They are powered by a silent commitment to purpose. Borrowing—loosely but lovingly—from Winston Churchill: They are all very modest men and women. Although, indeed, they have a lot to be immodest about.”


They are perhaps among the rare few who seem to have internalized the Fool’s timeless advice in Shakespeare’s King Lear, “… Have more than thou showest, Speak less than thou knowest…”. They quietly go about their work sincerely and efficiently and make us proud. We can all learn from these institutions. Not just how to build rockets, missiles, or milk cooperatives—but how to build trust, character, and competence. The tools are available. The blueprints are in front of us. All we need now is willingness to learn and the pride to deliver.


As I walked through their campuses and interacted with them to absorb their clarity of purpose, I was reminded of Portia’s timeless words in The Merchant of Venice“How far that little candle throws his beams! So shines a good deed in a naughty world.”


My visits were humbling. My interactions, inspiring. I am left with reverence, and above all, gratitude.

 

 


Comments

  1. Greatness in ur field doesn't need to b arrogant it automatically should make you humble like a tree full of fruits . I remember listening to pandit Shivkumarji sitting on the stairs of SNA hall many yrs back. Still surprising was when I came out I saw hundreds standing outside the hall and enjoying the music without even having seen the great performer. Enjoy life with no baggage and thats life

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  2. It's like an excellent singing effort is best appreciated by another brilliant singer.

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  3. LITTLE CANDLES ALWAYS THROW LIGHT OF INTELLIGENCE. ONE SHOULD HAVE HIS OWN INTELLIGENCE TO UNDERSTAND.
    WELL GOOD ELABORATION

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  4. Wow,Mantoo thats better than what shashi tharoo could have written.

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  5. "A brilliant tribute to the torchbearers of Atmanirbhar Bharat, coming from another visionary who has transformed the rail travel experience. Your humility and authenticity make your words even more inspiring."

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  6. Thanks for your Valuable Information sir

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  7. It's nice sharing ur experience with different govt organisation....

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  8. Very well expressed.Brilliant tribute to the work culture in the Organizations mentioned. Poetry in prose.

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  9. It's nice to know that our space and white revolution leaders are thriving by following the organizational culture based on trust and character. The same recipe was used in Vande Bharat. So empirical data on culture can be used by other government organizations to shine like stars. At the same time, this story is well written and it's a treat as we glide over the text.

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  10. Very well put sir. You have experienced the working in a bureaucractic environment and achieved a lot despite that. Collective work towards a common vision is more fruitful than working like adding up randomly oriented vectors with null resultant. :)

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  11. Sudhanshu Mani who I got to know in the last century, and whose brilliance and competence continues in this century, is entitled to a lavish assessment of his own achievements. Please continue to challenge yourself - you thrive in them!!

    Inderjeet Singh

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  12. “Culture is not written down—it is passed on, like folklore—through stories, behaviors, and above all, by watching how leaders lead.”

    The best line of the blog. It is leadership all the way. Setting of vision, nurturing young talent, teamwork, no hogging of credit by the top brass, tolerance to errors - that make the difference.

    No four-times-an-hour tweets, no inauguration of each stage of a new build (remember the Vande Bharat sleeper and the Chenab Bridge), no frittering away of creative time and energy in show and pomp, no witch-hunting, no self-glorification by top management - Oh, I could go on and on having read this blog. The difference you have brought out, without saying so, between these stellar organisation and the moribund ones could be the subject of several training courses in Management Schools and Administrative Training Instulitutes of the country.

    But, Alas! Here we are and nobody seems to look at the obvious.

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    Replies
    1. Thanks a lot for reading and gratfying comments 😊🙏

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  13. Independent View!!
    Indecision adversely affects innovative initiatives and motivation to move towards the vision. Indecisive Few Impact All.
    Proud to be associated with ISRO in the past and with IR for a much longer period.

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  14. Permit me to share my two cents: Except DRDO, all the other institutions you have mentioned had their headquarters located outside NEW DELHI. Otherwise they too would have been sucked by the lack of QUALITY=CULTURE=CONSEQUENCE system in place or even the basic three lines of defense and the RACI chart common in all corporate organizations in MNCs. Second they had leaders manning the CEO positions and not people who were doing Zee hoozari to the seat and people in power. I understand a leader collects his or her team as per his or her compatiability. Mediocre leader will attract mediocre team members only as people with merit will soon find that they do have any chance in the team as they do not indulge in gossiping and buttering. Lastly they did not work in a monopoly environment. NDDB is the last bastion where you can see the merits of cooperative model of governance. ISRO had lot of sanctions despite this adversary they mastered and developed indigenously all the required technology right from design, manufacturing to repair / maintenance of engines as well as satellites . Contrast it with both the Aircraft and Automotive industry. We are big market for both planes and cars but we do not capture even quarter of the sales. Similarly DRDO has a touch users in Defence forces. Get in a buy in and CSat satisfaction requires real merit across the organization.

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  15. Complements for the Public sector undertakings like ISRO and DRDO from the innovator of Vandhe Bharat is very relevant.I used to think manufacturing a train is not a Rocket science.In ICF we dont have technology constraints,we had only Bureaucracy constraints.Bold leaders like CRB Ashwini Lohani and Yourself made the Vandhe Bharat in to reality

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  16. First, Sudhanshu, for coming out with this great blog. It does bring out the essence of these remarkable organizations.

    I have had the food fortune to work with both NDDB (AMUL/ GCMMF) and ISRO, meeting and discussing with Mr. Kurien and many from ISRO, including the then head of PSLV project, Mr. Madhavan Nair (who later became Chairperson, ISRO). In both these organizations, Bureaucracy (read IAS) was kept at arm's length. This was possible due to the people at the top: Dr. Vikram Sarabhai and Mr. Kurien. In particular, the government systems were not allowed to be patched into these organizations. This was remarkable in ISRO, which followed a strictly merit based system of promotions, with no concept of a fixed number of "posts" to which one could be promoted only if there are vacancies. After a certain number of years, you can appear for the promotion interviews, where your work would be reviewed, and you would be promoted if you were good enough. The same system is still followed not only in NDDB and ISRO but also in IIMs. So there could be an indefinite number of persons in each grade: something unimaginable in a government bureaucracy. The promotion system was fair, and all were groomed for the next position, though all would make it. I am sure had these been by IAS, they would have also degenerated into organizations in which procedures were all important and results, of no consequence.

    I don't know much about DRDO but I have a sense that, as seen from the interminable delays it is perhaps not in the same league. May be I am wrong.

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    1. Yes, DRDO not in the same league. DRDL perhaps is 🙏

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  17. Dear Mani,

    The ISRO invited me and Sri S.Gopalakrishnan to seek our advice on the design of the track and vehicle for their new launch pad.
    Suffice it to say that I was completely bowled over by ISRO's diligence and attention to detail.
    We met Sri Unnikrishnan,and he attributed the success of ISRO to the following
    1. IAS is kept at arm's length.ISRO reports directly to the PM.
    2. Three generations of scientists are involved.The working scientists,the retired scientists (including people like me) and above all the newly recruited scientists.
    3.Finance is pro active.
    4.Vigilance department is virtually non existant.
    5.No time is wasted in committees like Rajbhasha

    Incidentally ,some critical chemicals for Mangalyan were supplied by a retired scientist from his ancestral village.

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  18. this is insightful sir, thanks for sharing

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  19. Great insights Sir.. The majority of contributions come from unsung heroes like you.. Yet accolades and recognitions elude.

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  20. Have read success stories and case studies of the great revolutionary organizations, you mentioned, but this post is different for the unique way you create literary flavour to the facts. Simply great Sir

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  21. Excellent post! Your insights into design and engineering tech trends are both timely and informative. As a trusted AutoDesk Distributor, Sanso Network is proud to empower professionals with industry-leading CAD and design solutions. Looking forward to more valuable content like this!

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  22. Excellent explanation! Your blog provides a well-structured overview of the importance of RMUs in today's power distribution systems. When it comes to trusted Ring Main Units (RMU) Manufacturers, Western Control is a name that stands out for its quality, reliability, and advanced engineering solutions.

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  23. A friend recommended Arialief and I’m thankful. The Arialief reviews really sealed the deal for me.

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  24. Sudhanshu you indeed are a remarkable person. The more I read your articles and blogs, I feel more blessed! How beautifully you weave the stories and how humbling it is to read all that you fo

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  25. Sir..Undoubtedly, your own fathomless knowledge and own experience during your long journey help you realize the towerlike achievements these grrat institutions have in credit. One is naturally inclined to like the virtues in others which are practised and cherished by oneself.

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